Sony  on Thursday announced its smallest HD camcorder, the Handycam HDR-TG1. Measuring 4.7 by 1.3 by 2.5 inches (LWD) and weighing a mere ten ounces, this flash memory camcorder is definitely designed for the frequent traveler.

The HDR-TG1 records in the AVCHD format at full HD resolution (1920 by 1080), contains a 4-megapixel still image camera, and includes a 4GB Pro Duo Mark2 media card. It also offers the ability to see up to 8 faces within a scene and will automatically adjust focus, exposure, and color while shooting video, thanks to its face detection technology.

Using the BIONZ processing engine, the tiny camcorder has a Carl Zeiss 10x optical zoom lens with improved dynamic range that should increase the quality of still images.

Overall, Sony seems to have a decent travel camcorder on its hands. The HDR-TG1 will retail for roughly $900 and will be available in May. 

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I actually like the Macbook Air but found the Lenovo ThinkPad X300 to be a vastly more useful product in the class. I'm one of the few folks that have been using an early version of the HTC Shift , a smaller screened ultra light tablet with a keyboard and a touch screen which is superior to both offerings in some ways and just released on Amazon.com for $1500 (someone screwed up, this wasn't supposed to happen until next week). This got me thinking: The perfect next generation ultra-sexy notebook should be a blend of all three products.

I'll do a quick summery of the ThinkPad X300 and MacBook air because both have been out awhile and then spend some time on the HTC Shift which most of you have never seen or heard of before.

ThinkPad X300 and MacBook Air

Both of these products are very thin. The Macbook Air leads on design and price while trading off usability. The X300 is vastly more practical in use but is nearly twice as expensive as the entry level Macbook Air and it is not as attractive. This comes down to battery life, flexibility, price, and appearance.

The X300 has, with a bay battery, the ability to hot swap batteries and you can carry spares, which means you will have as much battery life as you need. It has an optical drive if you need it, and it comes with a second generation flash drive as standard, providing extra durability and performance.

It is massively wireless with WiMax, WAN, Ultra Wideband, Wi-Fi, and Bluetooth radios. It also has a full ThinkPad Vantage load of tools: Security and enterprise support typically associated with a ThinkPad.

The Air is drop dead gorgeous and currently the thinnest notebook on the market from any branded vendor. But with only 2.5 hours of battery life and a fixed battery it really isn't that portable. However, it is far more affordable at around $1800 (without a slower older SSD than the X300 comes standard with).

As Monty Python would say, now for something completely different.

The HTC Shift

The HTC Shift weighs in at well under two pounds (a little over half the weight of the Macbook Air) and has a small 800 x 480 pixel 7" touchscreen, built in Sprint WAN, built in GPS and has about 2 hours of battery life when running Windows Vista.

But, what makes it interesting is that it has a second mode using a limited version of Microsoft's mobile platform that provides the device with massive battery life for email, calendar, and contact management. Basically, you hit one button and move from Windows to Windows Mobile which is a vastly more limited but also a vastly more power efficient mode.

This is the first Origami 2.0 device I've had a chance to use and it is much improved over Origami 1.0. This provides more of a Media Center like experience under Vista and rapid access to pictures, videos, and Music. In Origami, which loads much like Media Center does on top of Windows Vista, you get something that probably approximates to what the Mobile Internet Device experience will be in the next generation Atom (Silverthorne) systems that Intel has been talking about with even smaller devices.

In use, unless you have really small hands, the keyboard is too small to touch type, but if you can hunt and peck it is a great little keyboard.
Another really cool feature is a touchpad that sits to the right and, even though it is tiny, it performs its function very well (I actually liked it better than the touch screen). The device comes with a fingerprint reader for security as well and implies it can be used for business successfully.
Unlike the first generation Origami and UMPC products, this thing is actually surprisingly snappy, but it won't set any performance records. By the way, it was fully functional when connected to an external monitor, keyboard and mouse.

At around $1600, it is cheaper than the better looking Macbook Air and provides a better mobile experience, but the Air is still more useful as a laptop thanks to its larger screen and keyboard. However, battery was another thing and with the option of an extended battery (an extra $50) and spare batteries I'd be more comfortable with the Shift on the road. Strangely enough, in my case, I could actually live with the screen just fine. But the keyboard is simply too small and I found myself using an external keyboard whenever I got the opportunity.

But, when I looked at all three products, I could see a blend that could be the perfect laptop.

Blending the X300, Air, Shift Into the Perfect Notebook: The New ThinkPad Butterfly?

Starting with the Shift, the dual mode long battery life aspect is wonderful and it is also the most affordable of the three. The Lenovo is the most practical, usable and comprehensive product and the Apple is one of the most beautiful notebooks that is currently available. In addition, the perfect product needs the battery life and wireless capabilities shared by the Lenovo and HTC products and, were you to wrap all of this up in a bow, I think you'd have a laptop that a lot of us would favor over anything else.

The HTC Shift is a very innovative product for the right kind of user and it is well worth looking at for an idea of what is to come. I believe that the Shift, the ThinkPad X300, and the MacBook air all indicate that the industry is starting to aggressively hunt for the ideal next generation notebook, which will be a blend of what these products currently offer at a price we can afford. Whoever gets this right, will have an amazing product. Of course, some may remember the ThinkPad folks may have been close to right with a product called the ThinkPad 701 Butterfly in 1995 that stared in a James Bond movie. Maybe someone can make that concept more practical.  

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Windows Mobile, like Windows itself, has had a checkered history. Early versions were maligned as being feature-poor and difficult to use. However, in a tale familiar to anyone who has followed Microsoft, the company stuck at it, and the portable operating system started to come into its own. The most recent release, Windows Mobile 6.0, added Vista-like themes to go along with a significant upgrade to the OS internals. Having conquered Palm in the dying PDA market, Windows Mobile was now ready to go toe-to-toe with other phone operating systems and platforms such as BlackBerry, Symbian and various Linux derivatives.

All seemed well in Windows Mobile land, but then Apple released the iPhone running a stripped-down version of OS X and a new multitouch user interface. Despite Steve Ballmer's prediction that the phone had "no chance" of gaining significant market share, a recent survey by Net Applications showed the iPhone actually overtaking Windows Mobile in web browsing share: 0.09 percent for the iPhone versus 0.06 percent for all Windows CE and Mobile devices put together. All of a sudden Windows Mobile phones seemed like they were stuck in the past, and minor UI annoyances stuck out like a sore thumb.

 

Never one to back down from a challenge, Microsoft is busily preparing both a minor UI refresh (Windows Mobile 6.1) and a major new release of the operating system (Windows Mobile 7.0). A gallery of screen shots from the 6.1 refresh compiled by Boy Genius shows an emphasis on simplification: the screens are more task-oriented and have less clutter than their immediate predecessor. A new and clearer font adorns the UI, and new features such as zooming, copy and paste in Internet Explorer, and auto-configuring ActiveSync for e-mails are sure to be welcome additions to the platform. In addition, Microsoft is making it easier (and more Windows-like) to switch tasks by adding a standardized task manager to the platform.

As far as Windows Mobile 7.0 goes, there are no leaked screen shots as of yet, but big changes are afoot. Microsoft plans to completely redo applications such as Internet Explorer, bringing the mobile browser up to par with Apple's Mobile Safari. The e-mail and SMS applications are also scheduled for complete rewrites. Microsoft plans to make the user interface even more consumer-friendly.

Beyond 7.0, Microsoft is even hinting at a completely redesigned Windows Mobile 8.0, which will again redo the internals of the operating system to keep up with newer and more powerful mobile hardware. Details for this release are scarce, although Microsoft promises features such as being able to go from a person's address in their contact info directly to a map view with directions to where they live. It all sounds like the iPhone really lit a fire under the posteriors of the Windows Mobile team, and that can only be good news for smartphone users. 

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 Samsung surely loves limelight as Sprint proudly launches the Samsung Instinct touch-screen phone to its customers. The large touchscreen phone works on the same technology as the Samsung Anycall Haptic phone.

The Samsung Instinct touch-screen phone measuring 2.17 x 4.57 x 0.49 inches holds its head high in the air with amazing features as GPS navigation, TV and web browser. As per Haptic technology which means ‘touch related’, the phone gives you a feeling of typing while operating its touchscreen QWERTY keypad. To enhance the experience of touch, the Samsung Instinct also provides voice activation features where one can make/receive calls, send text/picture messaging, access traffic, movie, sports, news and search.

Now Sprint customers will be able to download music tracks for 99 cents each through the Sprint Music Store using the Samsung Instinct touch-screen phone. If music does not excite you, then just hop on to the Sprint TV feature and avail of the live TV and on-demand entertainment function.

There is no clarity about the pricing of the Samsung Instinct touch-screen phone as yet; however there are plans in the pipeline to provide this sleek phone on a special unlimited data plan of $69.99 per month via Sprint.

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Any form of branding essentially means being recognized. A positive website brand image means that your potential customers will recognize your brand and begin to associate that brand with a particular product or range of products. In achieving this, those same customers will begin to turn to your brand when they need the product you sell or require information that you provide.

 

Branding Is More Than A Pretty Logo

A lot of websites and website owners mistakenly believe that creating a brand means a compelling and relevant name, and well designed logos and web pages. While these are a part of website branding, they are far from being the whole story. In fact, every aspect of your website and online business needs to convey your brand image. This includes design, narrative voice, advertising, and marketing. Customer communication is equally as important, and provides the opportunity to strengthen your brand even further.

Your Target Market

Branding needs to concentrate on the target market you are aiming to attract. Market research and some competitor analysis will usually garner you with relevant information regarding the people you are aiming to attract. What products and services are they looking for? What information do they want access to? Do they expect to be able to interact with you or other members of your online community? These are all important questions that you not only need to ask but answer as well.

The most effective branding will also consider the demographics of a target market. Age, sex, nationality, religion, and disposable income bracket are important factors. Again, the savvy online business owner should have at least a reasonable understanding of their target market demographics. Knowing this information ensures that you not only create a brand, but that you create a relevant and powerful brand that is attractive to the right people.

 

What's In A Name? Everything

The first aspect of your brand is your company or website name. It doesn't necessarily have to portray the products you sell, but it does need to be memorable. Brands like Google and Ebay relay little about the service they offer but they are short, catchy, and easy to remember. You can consider other aspects of branding when choosing a name � PayPal clearly conveys the fact that the service is related to paying and payments, while the addition of the word Pal implies that the service is user friendly and intuitive. It still sticks to the format of being short and memorable; the use of alliteration making the name roll off the tongue even easier.

 

Domain Names

Once you've determined a brand name and ensured that domain names and company names are available, it's time to register domains. .com domains are the most effective because they are the ones that we, as surfers, generally remember. We may remember a company name and forget the domain extension. Nine times out of ten we would add .com as the extension and hope to find the right site. It will pay, in the long run, to purchase a number of domains including your own regional domains (.eu, .co.uk, etc...) and others. Some potential customers like to deal with local firms and these customers will use local extensions.

 

Headers And Logos

Many websites now utilize a header rather than a true logo. Whichever option you plump for, it is usually a good idea to have your graphic designed by a professional. This design can cost $100 upwards but the results should be more than worth it. A logo will appear on all communication you send to customers, every page of your website, every newsletter, brochure, and virtually any other form of communication or promotional material. It needs to be strong and instantly memorable to prove effective.

 

Providing The Brand Your Market Wants

The design of your website and other online media needs to be attractive, but it needs to offer the level of usability and functionality that your target market expect. Website design, in particular, needs to be easy on the eye, give simple guidance to the most important parts of the page, and appear professional. It should also cater to your target market. A younger audience will gladly appreciate a more modern design, while the older generations may prefer a classic and more simple design.

Bringing all aspects of design together in all of your media is important. If you intend to use video marketing as a tool to drive traffic and promote your brand, then you need to try and include your logo and a link to your website within that video. Emails, newsletters, faxes, and invoices should largely match the design of your site and should certainly include any logo you have.

 

Website Content And Narrative Voice

Narrative voice is another important facet of website branding. The main reason that we go online and search for certain terms is to find out more about that term, and not usually to directly purchase a product. As such, website content should provide the information that your visitors are looking for and throughout your website and other media you need to convey the same type of voice.

Websites that are geared towards individual consumers can adopt a more friendly and personable style. This conveys an image that you and your brand are equally friendly and personable an attractive perception to most consumers. B2B websites can approach content in a more formal and businesslike manner. CEOs and other business executives prefer to know that their budget is being spent on a professional service that will deliver, rather than push an amicable brand.

 

Giveaways To Promote Brand Awareness

Offering free newsletters or promotional giveaways is an excellent way to kick start your website's popularity. It provides visitors with the information they crave and it provides you with an opportunity to further enhance your new brand. Blogs, forums, and web applications offer similar advantages and they convince visitors to bookmark your pages and visit more frequently. This, in turn, helps to improve brand awareness and makes your brand much more memorable to your visitors.

Start creating content for use outside of your site. Articles, videos, blog posts, and news stories are all good material that can be branded effectively and distributed in various areas of the Internet. This extra push will help to improve your brand image because it will begin to convey you as being an expert within your field. It will give you and your brand greater exposure and will also help drive traffic to your website.

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Lenovo, with its forthcoming X300 subnotebook, is among a gang of four (Fujitsu, Toshiba, Sony...) that already has an established tradition of miniature models. It surely sees new opportunity in Apple's announcement, to go with the new opposition that it represents.

The X30 is meatier than the new MacBook: it has a 2.0 GHz Intel LV processor, up to 4GB of RAM, 64GB SSD option, WiMax or HSDPA, GPS and a 1440x900 13.3" display, despite being lighter than the Air with this 2.5lb loadout. It has three (3!) USB ports and gigabit ethernet.

On the downside, the XP or Vista-equipped box is much thicker. It's also cast in standard IBM black, though I must submit that this particular look is the industry's best example of Pollardian neutrality this side of a faceless OEM laptop from Taiwan.

Advanced components on the X300 include solid state storage drives (with no moving parts, they consume less power and are considered less likely to break down than traditional hard drives). The X300 also offers several wireless connectivity options including Wireless USB (UWB) and a Wireless WAN option that utilizes native GPS functionality built into the system. Style-wise, the X300 is closer to the size of an actual paper notebook than a ThinkPad notebook has ever been. And it offers numerous design flourishes including a glossy bottom bezel, select illuminated buttons, and for the first time in X Series an integrated camera option and stereo speakers.

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RESTON, Va. – Groovy is getting its groove on and is moving up the charts.

At the 2G Groovy/Grails Experience conference here, Scott Davis, author of several books on Groovy, Java and editor in chief of aboutGroovy.com, said the Groovy language is moving fast up the charts of languages favored by developers.

Groovy now ranks 31 on the list of top programming languages, according to Davis and data from the TIOBE Software BV. Groovy had cracked the top 100 six months ago, moving from 103 to 52, and jumped to its current position in a January poll. Java remains the most popular programming language today, followed by the C language, Visual Basic, PHP, C++, Perl, Python and C#. Fortan, ColdFusion and ActionScript, also rank higher than Groovy.

Groovy, based on Java, is a dynamic language that runs on the Java Virtual Machine, or JVM. James Strachan, the creator of Groovy, first discussed the language on his blog in 2003, but early versions of the language did not appear until 2004, and a 1.0 release came out in January of 2007.

"Groovy is what Java would look like if it had been invented in the 21st century," Davis said, noting that Groovy is "the next generation of Java."

Davis, who delivered the opening keynote for the Groovy/Grails Experience, said people often ask whether Groovy will be a replacement for Java.

"It's like saying do you think icing will ever replace cake," Davis said. "It's the same kind of relationship here. What we do is put a nice Groovy facade over Java things like icing over a cake."

Davis said there is a symbiotic relationship between Groovy and Java. And that makes all the difference between Groovy and other dynamic languages that run on the JVM, he said.

"There's JRuby out there," Davis said. JRuby is an implementation of Ruby that runs on the JVM.

"JRuby is a great dynamic language if you already know Ruby," Davis said. "And Jython is a great dynamic language if you know Python. But when you run JRuby on the JVM you've got this weird kind of disconnect."

However, "Groovy is targeted at us: Java developers," Davis said. "It is for us by us."

Moreover, "because of the linguistic similarities between Java and Groovy it's painless for developers to switch between Java and Groovy," Davis said.

To implement Groovy, all a Java developer needs to do is "add a single JAR (Java Archive file) to your classpath; you don't have to rewrite a single line of code," Davis said.

Groovy runs on Java 1.4, 1.5 or 1.6.

Meanwhile, Grails is a Web application framework based on Groovy that is patterned after Ruby on Rails. Grails co-creator Graeme Rocher said Grails 1.0 shipped earlier this month. Rocher is the project lead for the open-source Grails project.

"Grails is a fully integrated, modern Java Web application in a box," Davis said.

Grails includes support for Asynchronous JavaScript and AJAX frameworks.

"The plug-in system is really where the strength of Grails comes from," Davis said. "Grails is a simple core, but it's infinitely extensible through its plug-in system."

Salil Deshpande, a partner at Bay Partners, a venture capital firm, said, "what's cool about Groovy is it's basically a language that is very Ruby-like, but it's a superset of Java."

Further, Deshpande explained that because Groovy is based on Java then "enterprises can preserve their legacy investments in Java" to extend their development to a dynamic language or lightweight Web development framework such as Grails.

"For the six to nine million Java developers out there, it's easier for these guys to go to Groovy and Grails instead of Ruby and Rails," Deshpande said.

Indeed, Matthew Porter, founder of Contegix, a managed hosting firm, said Contegix went to Groovy and Grails for several reasons, including being able to use their existing skill set in enterprise Java.

 

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DOVER, Del. - Two Detroit pension funds have sued Yahoo Inc. and its board of directors, saying they breached their duties to shareholders in trying to thwart a takeover by Microsoft Corp.

The lawsuit was filed in Delaware Chancery Court on Thursday by lawyers representing Detroit's police and fire retirement system and general retirement system, as well as "all other similarly situated public shareholders."

According to the lawsuit, Yahoo's board is pursuing "value-destructive" third-party deals in an effort to fight off Redmond, Wash.-based Microsoft, which on Feb. 1 announced a takeover bid of $31 per share in cash and stock, a 62 percent premium over Yahoo's previous day's closing price.

Sunnyvale, Calif.-based Yahoo, whose shares closed unchanged at $28.42 on Friday, rejected Microsoft's $44.6 billion takeover bid as inadequate, but indicated that it might be willing to negotiate if the price was right. Yahoo is believed to want at least $40 per share, or about $56 billion.

After rebuffing Microsoft, Yahoo reportedly began discussing a possible Internet partnership with media conglomerate News Corp., which owns the popular MySpace Web site, and exploring an advertising partnership with Google, its biggest rival.

The company also adopted new severance packages that would protect employees in the event of a Microsoft takeover, a move the lawsuit labels as a blatant effort to drive up the cost of an acquisition.

"Yahoo's directors cannot 'just say no' indefinitely to legitimate acquisition offers," the lawsuit reads. "Likewise, Yahoo's directors cannot pursue transactions that do not require shareholder approval for the primary purpose of making Yahoo unattractive to Microsoft."

A Yahoo spokeswoman did not immediately return a telephone message seeking comment.

Microsoft has hired a proxy solicitation group to help oust the 10 members of Yahoo's board, all of whom are up for re-election this year.

"An imminent proxy fight necessitates judicial intervention since it poses a deadline for Yahoo's board to place shares in friendly hands," according to the plaintiffs, who allege that Yahoo board members have placed "personal distaste for Microsoft" ahead of shareholder welfare.

"Regardless of their emotional ties to Yahoo and their desire to retain their positions as directors at the company, the Yahoo directors owe fiduciary duties to Yahoo and its shareholders," the lawsuit states.

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Microsoft has increased storage on Windows Live Skydrive to 5GB, up by a multiple of five from its previous limit of 1GB (the 1GB having doubled the original 500mb in October).

Erick compared Skydrive to Gmail in an apples and oranges comparison last time; my Gmail account sits at 6.4gb today so Skydrive is still behind, having said that I’m not sure how many (average) people would use Gmail for online storage, so the comparison doesn’t make a lot of sense.

The more notable point is that Microsoft continues to grow its online storage offering when Google simply hasn’t launched the fabled Platypus online storage solution despite years of speculation and rumors. This is one space where Microsoft has the upper hand, and a 4gb storage jump will further increase the appeal of the product.

On top of the extra storage, Windows Live Skydrive has dropped the beta tag, and is now available in the following additional countries: Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Denmark, the Dominican Republic, Ecuador, El Salvador, Finland, France, Guatemala, Honduras, Italy, Japan, Mexico, the Netherlands, New Zealand, Nicaragua, Norway, Panama, Paraguay, Peru, Puerto Rico, Portugal, South Korea, Spain, Sweden, Switzerland, Taiwan, and Turkey.

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PPC Myths:

1. PPC ads will help organic rankings
2. PPC ads will hurt organic rankings

Tag Myths:

1. you must have a keyword-rich domain
2. you must have keyword-rich page URLs
3. heading tags are necessary (H1, H2 etc.)
4. using keywords in comment tags will hurt your rankings.
5. you need to use keywords in meta keyword tags, in particular you need to use keywords that are included in your page content.

Note: It's actually better to use the keyword tag to include misspellings and other keyword varieties that you don't have in your pages.

Content Myths:

1. page copy must be a certain # of words(there is really no set limit to please search engines.)
2. that you need to bold/italicize your target keywords
3. that you must use a specific keyword density.(keyword density tools are ridiculous.)
4. that you must optimize a page for a single keyword or phrase per page. Instead, try to optimize each page for 3-5 phrases that are related, so that your copy reads better than repeating one phrase over and over.
5. that you need to optimize for the long-tail searches. You don't generally need to optimize for these - engines will find them on their own.
6. duplicate content will get your site penalized. There is not a penalty as such, but engines will filter out duplicates in lieu of the original copy (or what they think is the original).

Design Myths:

1. your HTML code must validate to W3C. Not even Google.com validates!
2. your navigation must be text links not images. Surprisingly,graphical navigation is fine as long as you use ALT tags.
3. you can't use Flash. It's fine to use Flash, as long as it is one element of your page, not a complete Flash site. Use a text-based site too if using a Flash site.
4. certain design techniques are black hat. Javascript code is legitimate, not just used by black hats.

Link Building Myths:

1. that Google's link: command is accurate. It's not a useful tool. Use Google Webmaster Tools or the Yahoo link command instead.
2. that reciprocal links won't count. From the right site,reciprocal links are fine, even very helpful.
3. that pages are ranked in PageRank order in the search results. They're not. Google Toolbar PageRank is not accurate anyway so ignore it.
4. you must be in DMOZ or Yahoo Directory to get good Google rankings. In my opinion, the Yahoo Directory is not worth the money these days.

Submitting, Crawling and Indexing Myths:

1. that you need to submit URLs to engines. Provided you have a link to your site, you will be found and indexed.
2. that you need a Google Sitemap. Not needed for the average site. It won't change your site rank.
3. that you need to update your site frequently.
4. frequent spidering helps rankings. Not true.
5. that you need multiple sites. This won't help in the engines and creates more maintenance work.
6. that you need doorway pages. this is so 1995!

SEO Company Myths:

1. that a #1 ranking will always lead to more traffic or sales. The good rankings need to be for keywords and phrases that people are actually searching for.
2. that the company can place pages in certain positions. Not possible, unless they’re using Pay Per Click or sponsored spots.
3. that your rankings will tank if you stop paying the company. Rubbish!
4. that they have a "proprietary method" of SEO. They’relying!
5. that they have a "special relationship" with Google. Again, they're lying. Google has no relationships with organic SEO companies that I am aware of.
6. that they can increase your rankings without doing any on-page work. Run away!

My definition of SEO is "making your site the best it can be for your site visitors AND the search engines". Search engines need to:

1. Find
2. Crawl
3. Index
4. Determine relevancy
5. show results

So you should keep these top of mind when designing and SEOing your site. Search engines don't know you. So you should disclose what you sell and who you are in plain language that naturally incorporates the keyword phrases. Dumb down your pages for users. What search engines want is good content. If you're not getting good traffic from your pages, they're broken. In a nutshell, make sure your pages speak to your target audience and solve their problems.

How to choose keywords to target on your site.

I recommended brainstorming with friends, family and business colleagues and creating a seed list of keywords. Then take that list and run it through keyword research tools such as WordTracker (http://www.wordtracker.com/) or Keyword Discovery (http://www.keyworddiscovery.com/) and even Google AdWords (http://adwords.google.com/) Or Web CEO (Free) to determine the best keywords and phrases to target.

Three types of keyword phrases:

1. General and highly competitive terms - not good choices.
2. Long tail - uncompetitive terms - generally no need to SEO for.
3. Relevant and specific terms, which are the best to choose because they highly searched, yet are targeted enough to bring qualified traffic.

Where to put your Keyword

1. anchor text
2. clickable image alt attributes (alt tags)
3. headlines
4. body text copy
5. title tags (Don't make your titles less than 10 words.)
6. meta description tags

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